Apple Inc. (AAPL)’s new larger-screen iPhones topped 4 million in pre-orders in the first 24 hours, surpassing earlier releases as demand for the smartphones outstrips supply.
Deliveries of the iPhone 6 and iPhone 6 Plus will start at the end of this week, when the smartphones officially go on sale, and a backlog will mean that many won’t receive their handsets until next month, the Cupertino, California-based company said in a statement today. Apple said there will be devices in stock in stores on Sept. 19 and encouraged customers to arrive early or order online for in-store pickup.
Chief Executive Officer Tim Cook is counting on the bigger phones to counter Samsung Electronics Co.’s larger displays and to usher in demand for other products Apple introduced last week, from the Apple Watch to the credit card-substituting Apple Pay service. The company had indicated that the new smartphones would take as many as four weeks to ship. The iPhone 6 has a 4.7-inch display and the iPhone 6 Plus has a 5.5-inch one, while the previous iPhones have a 4-inch screen.
Awesome
ReplyDelete